Innovation and Sustainability which one is more important?
I think sustainability important more than innovation because actually sustainability is the key drives innovation. Innovation is about ‘doing something better.’ Today, sustainability is seen as a new way to innovate and gain or maintain competitive advantage. Sustainability-focused innovation does not have to mean an overhaul of the entire organization. Even the small ideas can have a big impact.

In brief, I will tell you why sustainability is more important than innovation
- Sustainability-driven innovation goes beyond designing green products and packaging. It entails improving business operations and processes to become more efficient, with a goal of dramatically reducing costs and waste. Taken together these enhancements can deliver business benefits that go far beyond the bottom line

- Sustainability-focused innovation does not have to mean an overhaul of the entire organization. Even the small ideas can have a big impact. Many examples exist where a small change led to bigger changes and bigger savings, for the company as well as for the planet

- Very often, there are significant opportunities for organizations to use sustainability to drive innovation and improve how they do business.

- Sustainability is about balancing the design and delivery of your event in order to ensure both social, economic and environmental performances. Sustainability may appear to be a limiting and abstract concept, and the opportunities for economic profit might seem small. Instead of seeing the limitations, you have to think innovatively and consider sustainability as a business investment if you really want to make a difference.

- The future is changing, and still more organizations are gaining a competitive advantage by using sustainability as a lens through which they can design better meetings and drive innovation.

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